Contextual chatbots. These chatbots are more complex than others and require a data-centric focus. They use AI and ML to remember user conversations and interactions, and use these memories to grow and improve over time. Instead of relying on keywords, these bots use what customers ask and how they ask it to provide answers and self-improve.
The rapidly evolving digital world is altering and increasing customer expectations. Many consumers expect organizations to be available 24/7 and believe an organization's CX is as important as its product or service quality. Furthermore, buyers are more informed about the variety of products and services available and are less likely to remain loyal to a specific brand.