How it works

Geo-location is identifying the real-world geographical location of an object through either GPS tracking or inbuilt data transmitting ability of smart devices.

Managing an Effective Geo-targeting Advertising Campaign

• Online advertising has become ever more sophisticated over the last decade, allowing marketing campaigns to target specific groups of customers through innovations such as contextual targeting and site specific advertising.


• Many businesses use geo fencing to simply send special offers to customers when they walk or drive near a business’s location. But there’s plenty of opportunity for creativity beyond that. For example, real estate agencies can send push notifications to possible buyers when they come near open houses, and bands can send messages to fans when they walk by a concert venue the band will be performing at soon.


• But there’s no real limit on location. Coffee shops could trigger geofenced push notifications when users are downtown and in need of some pre-work caffeine. A wedding planner could set up a geofenced push notification around bridal stores and bakeries, offering helpful shopping tips or highlighting the best deals for users. Retail stores could alert users to deals when they’re nearby the local mall.