Smart Geo-fencing - Mobile User Activity

Smart Geo-fencing Based on Geo-distribution of Mobile User Activity

Smart geo-fencing is a location-based marketing technique that uses a mobile device's GPS or location services to trigger targeted advertising messages when a user enters a defined geographic area. It can be a powerful tool for businesses to reach potential customers at the right time and place.

One way to enhance the effectiveness of smart geo-fencing is to analyze the geo-distribution of mobile user activity in a particular area. By understanding where users are spending their time and what locations they frequently visit, businesses can create more targeted and relevant marketing messages.

How it works

Geo-location is identifying the real-world geographical location of an object through either GPS tracking or inbuilt data transmitting ability of smart devices.

Managing an Effective Geo-targeting Advertising Campaign

  • Online advertising has become ever more sophisticated over the last decade, allowing marketing campaigns to target specific groups of customers through innovations such as contextual targeting and site specific advertising.

  • Many businesses use geo fencing to simply send special offers to customers when they walk or drive near a business’s location. But there’s plenty of opportunity for creativity beyond that. For example, real estate agencies can send push notifications to possible buyers when they come near open houses, and bands can send messages to fans when they walk by a concert venue the band will be performing at soon.

  • But there’s no real limit on location. Coffee shops could trigger geofenced push notifications when users are downtown and in need of some pre-work caffeine. A wedding planner could set up a geofenced push notification around bridal stores and bakeries, offering helpful shopping tips or highlighting the best deals for users. Retail stores could alert users to deals when they’re nearby the local mall.