Smart geo-fencing is a location-based marketing technique that uses a mobile device's GPS or location services to trigger targeted advertising messages when a user enters a defined geographic area. It can be a powerful tool for businesses to reach potential customers at the right time and place.
One way to enhance the effectiveness of smart geo-fencing is to analyze the geo-distribution of mobile user activity in a particular area. By understanding where users are spending their time and what locations they frequently visit, businesses can create more targeted and relevant marketing messages.
Geo-location is identifying the real-world geographical location of an object through either GPS tracking or inbuilt data transmitting ability of smart devices.
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